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NELLA Labs

How we build · Stage 06

Launch

Go live deliberately, with a way back.

Typical duration
1–3 weeks plus a 2–4 week hypercare window
Portal phase
launch
Stage
06 of 08
CRM stages
1

What this stage is for

Launch is a rehearsed procedure with a named owner, a cutover plan, a rollback path and a period of heightened support afterwards.

Your part

Approve the go/no-go, prepare your users, and staff the hypercare window with us.

Activities

What happens

  • Production readiness review against a written checklist
  • Data migration and reconciliation
  • Cutover rehearsal, then cutover
  • Monitoring, alerting and on-call activation
  • Team training and handover documentation
  • Hypercare: elevated support and daily review immediately after launch

Outputs

What you get

  • Release record with what shipped, who approved it and how to reverse it
  • Production runbooks, alert routes and escalation paths
  • Training materials and recorded handover sessions
  • Hypercare log and exit report

Exit criteria

We do not move on until

Written down so neither side has to rely on a feeling that things seem fine.

  • The service is live, monitored and meeting its agreed targets
  • The hypercare period closes with no unresolved critical issues
  • Support entitlement and escalation routes are active and understood

Behind the scenes

How this shows up in our systems

This is not a diagram made for a website. The stage you are reading maps onto literal values in our CRM and the phase label in your client portal.

CRM pipeline stages
Deployment / hypercareLive, with elevated support.
What you see in the portal
Your project shows the phase "launch", with this stage's purpose and your part written on the project page.

Where it applies

Services that run this stage

Service

Create

Rehearsed cutover, monitoring, training and hypercare.

Service

Modernise

Rehearsed cutover with a tested rollback path.

Service

Automate

Staged rollout with human review and monitoring in place.

Service

Operate

Knowledge transfer, access, runbooks and monitoring verification.

Next step

Talk to us about launch

The Project Architect asks the questions this stage depends on, and tells you which stage your project should actually start at.